Targeted advertising

The last thing I expected to see upon opening a YouTube video of a four-way race through Battletoads was a three-and-a-half minute Cartier commercial, and the last thing I expected upon opening the next part of the race was seeing the same commercial again. I never knew there was such a big crossover between Battletoads fans and Cartier customers.

(Addendum: It's a pity Silas Volkmire Stole My Girlfriend, That Bastard doesn't appear to be a real band. Also kinda unfortunate that we really saw its scuzzy weirdo namesake only in comics, though at least "Volkmire's Inferno" is an excellent name for a stage.)